Primarily founded upon 社会 concerns and 方法 this is the 研究 of the print 广播 and 新兴 new 媒体（媒介） as well as 电影 and 电影 It may also 重叠 with the concerns and 方法 of 通讯 理论 and 信息 理论 as well as areas of the 人类学 such as 历史 and 文学 研究